Is butt plug profitable to sell on Amazon United States?

The niche generates $7.7M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the butt plug niche?

29 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in butt plug?

Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.

When does demand for butt plug peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the butt plug niche?

Listings span $5.44–$40.94; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.

butt plug

Worth a look

Shows a $7.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$7.7M

$7.7M/yr · 20.8M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$5.44–$40.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,116.32

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, butt plug is a $7.7M/yr Amazon United States market (20.8M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

butt plug market data

Units sold / yr: 500K–600K; avg 6,000–8,000/product
Revenue / yr: $8.6M–$10.3M; units × avg price
Conversion rate: 2.1%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

113

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

45%

Top 20: 81%

Open market

35%

Yolodit17%
Akstore13%
oreyurt13%
BEISAR11%
URZZAN6%
Winvamom4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top butt plug search terms

butt plug7.7M/yr -7.8%2.3% conv.
anal plug2.4M/yr -8.0%1.8% conv.
anal toys2.1M/yr -2.1%0.6% conv.
anal1.1M/yr -4.1%0.5% conv.
anal toy1.1M/yr +0.0%0.9% conv.
anal sex toys1.0M/yr -5.8%0.4% conv.
anal vibrator753K/yr +0.3%1.4% conv.
vibrating butt plug762K/yr -0.1%2.0% conv.
buttplug717K/yr -7.5%1.6% conv.
anal plugs503K/yr -8.1%1.5% conv.

All search terms

Top butt plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anal Plug Vibrating Butt Plug Adult Sex Toys 3PCS Silicone Anal Plugs Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men Anal Toys Adult Sex Toy & Games Prostate Massager

Yolodit$14.274.6★1,499 rev

oreyurt Anal Plug Sex Toys Vibrator Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Black

oreyurt$12.904.0★2,533 rev

Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)

Akstore$16.074.4★4,666 rev

URZZAN 4PCS Silicone Anal Butt Plug Set Beginner to Advanced Trainer Kit with Flared Base for Women Men Comfortable Long-Term Wear Premium Training Sets Sex Toys for Couples

URZZAN$15.444.6★251 rev

BEISAR Prostate Massager Anal Toys Butt Plug Male Sex Toys for Men Sex Toy Anal Plug Adult Toys Male Vibrator Anal Dildo for Men with 9 Tension Shock Flapping Thrusting Vibrating APP Remote Control

BEISAR$40.944.4★864 rev

Newest

by launch date

3PCS Anal Plug Set Silicone Butt Plug Anal Training Kit for Men Women Anal Dildo with Flared Anchor Base Beginners to Advanced Users Sizes Comfortable Long-Term Wear Sex Toys for Couples Black

WIEUL$14.2670 rev

8mo ago

Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes Anal Dildo Plug Adult G P-Spot Vibrator Remote Control Fetish Jewelry

BEISAR$30.30167 rev

8mo ago

4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear

Rumpo$10.1968 rev

10mo ago

3PCS Anal Training Kit Adult Sex Toys Silicone Vibrating Butt Plug with 10 Vibration APP Remote Control Dildo Vibrator Butt Plug Set for Beginners Advanced Users for Men Women S&M WhipsPink

Yolodit$14.78147 rev

1y ago

5.4 Realistic Large Dildo Anal Plug: Anal and Vagina Plug with Galleon Anchor Base Design Anal Gape Thick Anal Toys Made with Silicone - Designed for Anal Training and Pleasure Lossless No.79

Lossless$11.6147 rev

1y ago

What buyers say about butt plug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“The build quality is *excellent*”

Ease Of Use9%

“Easy to carry”

Vibration/Speed Control8%

“High vibration”

Size-Overall7%

“love the size”

Value For Money6%

“Great deal”

Soft Feel6%

“Feels really good”

Advertised Vs Actual Product5%

“exactly as advertised”

Sexual Wellness5%

“Best orgasms ever”

Ease Of Cleaning4%

“Cleans up nicely”

Comfort-Overall4%

“Comfortable to hold”

What buyers complain about

Size-Overall18%

“It's small”

Charging11%

“Won't charge”

Durability9%

“Broke after first use”

Functionality-Overall7%

“Never worked”

Quality-Overall5%

“The cheap quality is really poor, rubbish”

Vibration/Speed Control4%

“Low vibration”

Ease Of Use2%

“make it hard to use”

Battery Life2%

“Short battery life”

Advertised Vs Actual Product2%

“Not as advertised”

Value For Money1%

“Waste of money”

Top return reasons

Charging100%

Common questions

Is butt plug profitable to sell on Amazon United States?: The niche generates $7.7M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the butt plug niche?: 29 brands and 113 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in butt plug?: Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.
When does demand for butt plug peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the butt plug niche?: Listings span $5.44–$40.94; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,116 reviews — the moat a new listing must climb.