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bug spray
Launch itA $7.2M/yr market growing +224.3% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$7.2M$7.2M/yr · 4.8M searches
Growth
Incredible+224.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.98–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,073.97avg incumbent reviews — the moat a new listing must climb