69
broom
Launch itA $17.1M/yr market growing +4.7% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$17.1M$17.1M/yr · 10.6M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.55–$36.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,066.16avg incumbent reviews — the moat a new listing must climb