boy butter
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$25.85avg listing price — sweet spot $15–$100
Price range
Incredible$15.57–$33.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great138.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good$387K$387K/yr · 164K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, boy butter is a $387K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
boy butter market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $323K–$388K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #1,075
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Boy Butter51%
- ASK GRANDPA GOURMET COFFEES49%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top boy butter search terms
- boy butter125K/yr
- boy butter lubrification24K/yr
- boy butter lube6K/yr
- boybutter4K/yr
- boy butter lubricant 16oz tub5K/yr
Top boy butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASK GRANDPA GOURMET COFFEES Boy Butter Original Lubricant 16 Oz
ASK GRANDPA GOURMET COFFEES$33.024.7★169 rev
Boy Butter H2O - 9 fl oz squeeze bottle
Boy Butter$27.334.5★269 rev
Boy Butter Boy Butter H2O Base - Tub
Boy Butter$15.574.3★100 rev
Boy Butter H2o 9oz Squeeze
ASK GRANDPA GOURMET COFFEES$27.474.3★15 rev
Newest
by launch dateASK GRANDPA GOURMET COFFEES Boy Butter Original Lubricant 16 Oz
ASK GRANDPA GOURMET COFFEES$33.02169 rev
Boy Butter H2o 9oz Squeeze
ASK GRANDPA GOURMET COFFEES$27.4715 rev
Boy Butter Boy Butter H2O Base - Tub
Boy Butter$15.57100 rev
Boy Butter H2O - 9 fl oz squeeze bottle
Boy Butter$27.33269 rev
Trending
90-day click momentumWhat buyers say about boy butter
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other brands”
“Its also a creamy”
“Does the job its intended for thats for sure”
“This is so slick and cleans up with a little soap and water”
“Nice wet and consistent”
“Thick and stays put where you need it”
“Light smell”
“I love this stuff bc it doesnt leave a sticky feel to it”
“Value for money”
“Long lasting”
What buyers complain about
“leave you all sticky like some do”
“Junk”
“Made my partner have an allergic reaction”
“not worth the price”
“Maybe it is an old bottle”
“feels like a thick lotion”
“Misleading Photos”
“Not user friendly or easily dispensable”
“Decent Performance, But Texture Isnt Ideal”
“It also seems to wear off fairly quickly”
Top return reasons
Common questions
- Is boy butter profitable to sell on Amazon United States?
- The niche generates $387K/yr across 4 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the boy butter niche?
- 2 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in boy butter?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Allergies. The return rate is 0.2%.
- When does demand for boy butter peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the boy butter niche?
- Listings span $15.57–$33.02; the average listing price is $25.85 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.