Is bad dragon profitable to sell on Amazon United States?

The niche generates $82K/yr across 5 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (31/100).

How competitive is the bad dragon niche?

4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bad dragon?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Smell. The return rate is 0.1%.

When does demand for bad dragon peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the bad dragon niche?

Listings span $2.97–$48.87; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 7,727 reviews — the moat a new listing must climb.

bad dragon

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.39

avg listing price — sweet spot $15–$100

Price range

Good$2.97–$48.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,726.8

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$82K

$82K/yr · 390K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bad dragon is a $82K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 31/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bad dragon market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 1.0%
Avg BSR: #200
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 3.5%
Avg brand age: 52 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Intimate Rose68%
XESSO20%
Decalzone Inc8%
Super Slik4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top bad dragon search terms

bad dragon359K/yr -20.5%0.1% conv.
xesso creamy white14K/yr +39.2%5.6% conv.
xesso12K/yr +7.3%2.6% conv.
baddragon2K/yr +0.0%0.3% conv.
xesso lube2K/yr +10.6%5.9% conv.

All search terms

Top bad dragon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kegel Exercise System - Pelvic Floor Exercises - Set of 6 Premium Silicone Kegel Exercise Weights & Control with Training Kit for Women: Beginners & Advanced

Intimate Rose$48.874.3★5,957 rev

XESSO Water-Based Creamy Lube Unscented 16 fl oz Thick White Gel-Like Slippery Glide Hypoallergenic for Women Men & Couples. Made in US & Discreet Package. Package May Vary

XESSO$25.454.5★15,064 rev

XESSO Water-Based Creamy Lube Unscented 8.3 Fl Oz Thick White Gel-Like Slippery Glide Hypoallergenic for Women Men & Couples. Made in US & Discreet Package. Package May Vary

XESSO$14.374.5★15,064 rev

Pack of 2 3 Stickers - Yiff Bad Dragon Furry Sticker Graphic - Die Cut Sticker High Resolution Top Grade Vinyl

Decalzone Inc$2.974.6★122 rev

Cum Lube Creamy Thick White Personal Lubricant Water-Based lube 250mL

Super Slik$15.294.3★2,427 rev

Newest

by launch date

Pack of 2 3 Stickers - Yiff Bad Dragon Furry Sticker Graphic - Die Cut Sticker High Resolution Top Grade Vinyl

Decalzone Inc$2.97122 rev

4y ago

Cum Lube Creamy Thick White Personal Lubricant Water-Based lube 250mL

Super Slik$15.292,427 rev

5y ago

XESSO Water-Based Creamy Lube Unscented 16 fl oz Thick White Gel-Like Slippery Glide Hypoallergenic for Women Men & Couples. Made in US & Discreet Package. Package May Vary

XESSO$25.4515,064 rev

5y ago

XESSO Water-Based Creamy Lube Unscented 8.3 Fl Oz Thick White Gel-Like Slippery Glide Hypoallergenic for Women Men & Couples. Made in US & Discreet Package. Package May Vary

XESSO$14.3715,064 rev

6y ago

Kegel Exercise System - Pelvic Floor Exercises - Set of 6 Premium Silicone Kegel Exercise Weights & Control with Training Kit for Women: Beginners & Advanced

Intimate Rose$48.875,957 rev

10y ago

What buyers say about bad dragon

What buyers praise and complain about, mined from review topics.

What buyers love

Lubrication16%

“Amazing Lubricant”

Quality-Overall13%

“Amazing quality”

Soft Feel7%

“the silicone is super soft”

Value For Money5%

“Good value”

Ease Of Cleaning4%

“cleans up easily”

Ease Of Use4%

“Easy to use”

Texture/Consistency-Overall4%

“Super realistic in color and texture”

Comfort-Overall4%

“It is comfortable”

Advertised Vs Actual Product4%

“better than advertised”

Adhesion/Stickiness3%

“It is slick, yet sticky and makes a nice tack”

What buyers complain about

Adhesion/Stickiness19%

“It does get sticky”

Moist/Dry9%

“It does get little dry after a few minutes”

Smell5%

“It gives a off plastic smell thats off-putting”

Value For Money5%

“And it's not an inexpensive item”

Thickness5%

“NOT THICK”

Size-Overall4%

“Too narrow”

Functionality-Overall4%

“They just didnt work for me”

Durability4%

“Cap broke off before I even used the product, like c'mon”

Advertised Vs Actual Product3%

“It should be advertised as such”

Burnt/Roasted/Overbaked3%

“BURN”

Top return reasons

Leak-Proof23%

Advertised Vs Actual Product11%

Lubrication9%

Functionality-Overall8%

Moist/Dry8%

Texture/Consistency-Overall6%

Smell6%

Product Condition5%

Quality-Overall3%

Color3%

Common questions

Is bad dragon profitable to sell on Amazon United States?: The niche generates $82K/yr across 5 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (31/100).
How competitive is the bad dragon niche?: 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bad dragon?: Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Smell. The return rate is 0.1%.
When does demand for bad dragon peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the bad dragon niche?: Listings span $2.97–$48.87; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 7,727 reviews — the moat a new listing must climb.