Is analese lubricant numb profitable to sell on Amazon United States?

The niche generates $275K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the analese lubricant numb niche?

14 brands and 70 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in analese lubricant numb?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 0.1%.

When does demand for analese lubricant numb peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the analese lubricant numb niche?

Listings span $5.79–$28.72; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 4,080 reviews — the moat a new listing must climb.

analese lubricant numb

Worth a look

Shows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.79–$28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$275K

$275K/yr · 296K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,079.53

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, analese lubricant numb is a $275K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

analese lubricant numb market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $219K–$293K; units × avg price
Conversion rate: 6.4%
Avg BSR: #545
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 1.7%
Avg brand age: 83 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

XESSO34%
Passion Lube20%
Nasstoys9%
Master Series7%
Cleanstream6%
ANALEZE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top analese lubricant numb search terms

numbing lube53K/yr -2.6%6.3% conv.
anal numbing lube40K/yr -11.6%7.1% conv.
numbing lubrification for her36K/yr -31.4%5.3% conv.
numbing anal lube28K/yr -3.6%7.4% conv.
anal relaxer20K/yr +2.6%2.4% conv.
desensitizing lube20K/yr +3.9%4.6% conv.
anal lube numbing11K/yr +10.3%7.5% conv.
analese lubricant numb5K/yr +204.2%0.4% conv.
anal desensitizing lube9K/yr +7.0%7.0% conv.
lidocaine lube8K/yr +18.7%5.2% conv.

All search terms

Top analese lubricant numb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz

Passion Lube$18.834.4★8,902 rev

XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging

XESSO$10.224.4★5,912 rev

XESSO Anal Desensitizing Lube 8.3 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging

XESSO$16.384.4★5,912 rev

Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce

Nasstoys$10.344.4★1,145 rev

Numb Desensitizing Water Based Lubricant with 3.5-Percent Lidocaine - 8 oz

Master Series$22.323.3★43 rev

Newest

by launch date

ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml

ANALEZE$12.326 rev

5mo ago

Analeze Numb Cream Anal Numbing Cream with Vitamin C and Aloe 50ml

ANALEZE$13.9517 rev

11mo ago

XESSO Anal Desensitizing Lube 1 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Travel Size Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging

XESSO$7.135,912 rev

1y ago

Lube Applicator Injectors with 10ml Precise Scales 6.5 Long Anal Shooter with Air-Proof Silicone Cap Lubricant Applicator for Men Women & Couples

HOSGOT$5.79690 rev

2y ago

LUBELIFE 3X Anal Lube Extra Thick Water Based Lube for Men Women & Couples Non-Sticky Toy & Condom Compatible Personal Lubricant 8 Fl Oz

LubeLife$10.411,674 rev

2y ago

What buyers say about analese lubricant numb

What buyers praise and complain about, mined from review topics.

What buyers love

Lubrication18%

“Excellent lubricant”

Quality-Overall16%

“Great product works as advertised”

Advertised Vs Actual Product9%

“As advertised”

Efficiency9%

“performs super well”

Thickness4%

“Gel is thick”

Ease Of Use4%

“Very easy to use”

Durability3%

“does not break down”

Soft Feel3%

“Smooth texture”

Value For Money3%

“Good value”

Sexual Wellness3%

“you can still feel all the pleasure”

What buyers complain about

Adhesion/Stickiness11%

“Sticky af”

Quality-Overall7%

“Low quality had burs”

Functionality-Overall6%

“Didn't work”

Thickness6%

“It's a thick lube”

Lubrication5%

“Not a slippery lubrication”

Grip4%

“Extra slippery”

Value For Money3%

“Not worth the money”

Moist/Dry3%

“Dries up”

Pain Relief-Overall3%

“Still hurty”

Advertised Vs Actual Product3%

“Not as advertised”

Top return reasons

Size-Overall20%

Functionality-Overall17%

Advertised Vs Actual Product12%

Sharpness8%

Leak-Proof8%

Value For Money7%

Lubrication3%

Material Quality3%