Is anal numbing cream profitable to sell on Amazon United States?

The niche generates $482K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the anal numbing cream niche?

11 brands and 55 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in anal numbing cream?

Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Durability. The return rate is 0.1%.

When does demand for anal numbing cream peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the anal numbing cream niche?

Listings span $5.79–$28.72; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 7,228 reviews — the moat a new listing must climb.

anal numbing cream

Worth a look

Shows low returns (0.1%), but soft demand (-17.2% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.59

avg listing price — sweet spot $15–$100

Price range

Good$5.79–$28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$482K

$482K/yr · 397K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad7,228.47

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, anal numbing cream is a $482K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

anal numbing cream market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $365K–$438K; units × avg price
Conversion rate: 8.3%
Avg BSR: #690
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

Nasstoys32%
ANALEZE18%
XESSO15%
Adiva Intimates10%
Passion Lube10%
Super Slik4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top anal numbing cream search terms

analeze numb cream206K/yr -23.9%8.5% conv.
anal numbing cream59K/yr -4.5%5.9% conv.
anal numb30K/yr -12.9%7.1% conv.
anal numb cream25K/yr -10.9%5.5% conv.
anal numbing gel10K/yr +0.4%5.6% conv.
numb af8K/yr +10.0%4.7% conv.
anestesia anal10K/yr -9.2%4.8% conv.
analeze8K/yr +0.4%7.4% conv.
booty call numbing cream7K/yr -11.0%4.3% conv.
butt numbing cream for women6K/yr -11.2%6.7% conv.

All search terms

Top anal numbing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce

Nasstoys$10.344.4★1,145 rev

ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml

ANALEZE$12.323.5★6 rev

XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging

XESSO$10.224.4★5,912 rev

Numb AF Anal numbing Cream 1.5 fl oz Spearmint Flavored

Adiva Intimates$12.264.0★475 rev

Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz

Passion Lube$18.834.4★8,902 rev

Newest

by launch date

ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml

ANALEZE$12.326 rev

5mo ago

Analeze Numb Cream Anal Numbing Cream with Vitamin C and Aloe 50ml

ANALEZE$13.9517 rev

11mo ago

Lube Applicator Injectors with 10ml Precise Scales 6.5 Long Anal Shooter with Air-Proof Silicone Cap Lubricant Applicator for Men Women & Couples

HOSGOT$5.79690 rev

2y ago

LUBELIFE 3X Anal Lube Extra Thick Water Based Lube for Men Women & Couples Non-Sticky Toy & Condom Compatible Personal Lubricant 8 Fl Oz

LubeLife$10.411,674 rev

2y ago

Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce

Nasstoys$10.341,145 rev

3y ago

What buyers say about anal numbing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great product works as advertised”

Lubrication14%

“Excellent lubricant”

Efficiency11%

“Works perfectly”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use5%

“Insertion and use are simple and easy”

Durability3%

“does not break down”

Thickness3%

“Gel is thick”

Value For Money3%

“Good value”

Soft Feel3%

“Smooth texture”

Sexual Wellness2%

“You still get to enjoy”

What buyers complain about

Functionality-Overall18%

“Did not work great for me”

Pain Relief-Overall9%

“Pure pain”

Durability5%

“did not last”

Size-Overall5%

“Small”

Thickness5%

“It's a thick lube”

Adhesion/Stickiness5%

“Sticky af”

Quality-Overall4%

“Low quality had burs”

Value For Money4%

“Waste of money”

Sensitivity-Overall3%

“Do not use if you have sensitive skin it literally burns so bad”

Lubrication3%

“Not a slippery lubrication”

Top return reasons

Size-Overall20%

Functionality-Overall17%

Advertised Vs Actual Product12%

Sharpness8%

Leak-Proof8%

Value For Money7%