anal numbing
Worth a lookShows low returns (0.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Price range
Good$5.79–$28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$172K$172K/yr · 154K searches
Review moat
Okay3,663.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, anal numbing is a $172K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
anal numbing market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $145K–$182K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 1.7%
- Avg brand age
- 86 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
75
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
21%
- XESSO27%
- Passion Lube22%
- Nasstoys14%
- Little Genie8%
- Cleanstream4%
- Master Series4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top anal numbing search terms
- anal numbing47K/yr
- numbing anal lube28K/yr
- anal lube numbing11K/yr
- anal desensitizer11K/yr
- anal desensitizing lube9K/yr
- anal relax12K/yr
- desensitizing anal lube8K/yr
- anal numb lube7K/yr
- relajante anal6K/yr
- anal lidocaine3K/yr
Top anal numbing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz
Passion Lube$18.834.4★8,902 rev
XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging
XESSO$10.224.4★5,912 rev
Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce
Nasstoys$10.344.4★1,145 rev
Little Genie Productions LIG79081: Numb AF Anal Desentitzer Gel Unflavored
Little Genie$11.463.8★14 rev
XESSO Anal Desensitizing Lube 8.3 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging
XESSO$16.384.4★5,912 rev
Newest
by launch date
ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml
ANALEZE$12.326 rev
XESSO Anal Desensitizing Lube 1 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Travel Size Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging
XESSO$7.135,912 rev
Lube Applicator Injectors with 10ml Precise Scales 6.5 Long Anal Shooter with Air-Proof Silicone Cap Lubricant Applicator for Men Women & Couples
HOSGOT$5.79690 rev
LUBELIFE 3X Anal Lube Extra Thick Water Based Lube for Men Women & Couples Non-Sticky Toy & Condom Compatible Personal Lubricant 8 Fl Oz
LubeLife$10.411,674 rev
Adam & Eve Easy Anal Water Based Desensitizing Gel Personal Anal Cum Lubricant for Women Men Couples and Toys Long Lasting & Works Within Minutes Backdoor Lube for Adults Clear Gel 1 oz
Adam & Eve$12.57133 rev
Trending
90-day click momentumANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml
ANALEZE$12.323.5★
XESSO Anal Desensitizing Lube 1 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Travel Size Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging
XESSO$7.134.4★
Numb Desensitizing Water Based Lubricant with 3.5-Percent Lidocaine - 8 oz
Master Series$22.323.3★
Adam & Eve Easy Anal Water Based Desensitizing Gel Personal Anal Cum Lubricant for Women Men Couples and Toys Long Lasting & Works Within Minutes Backdoor Lube for Adults Clear Gel 1 oz
Adam & Eve$12.573.9★
Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz
Passion Lube$18.834.4★
What buyers say about anal numbing
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent lubricant”
“Great product works as advertised”
“performs super well”
“As advertised”
“Gel is thick”
“Very easy to use”
“does not break down”
“Good value”
“Smooth up in ya”
“cleans out pretty easily”
What buyers complain about
“Sticky af”
“Doesn't help”
“It's a thick lube”
“Low quality”
“Not a slippery lubrication”
“Extra slippery”
“it was hurting”
“Not as advertised”
“Small”
“Not worth the money”
Top return reasons
Common questions
- Is anal numbing profitable to sell on Amazon United States?
- The niche generates $172K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the anal numbing niche?
- 16 brands and 75 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in anal numbing?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Thickness. The return rate is 0.1%.
- When does demand for anal numbing peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the anal numbing niche?
- Listings span $5.79–$28.72; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 3,664 reviews — the moat a new listing must climb.