55
spirit box
Worth a lookShows beatable incumbent ratings (4.0★), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great362.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$82.65avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 816K searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Price range
Okay$20.45–$201.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf