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purple mouse
Worth a lookShows sweet-spot pricing room ($5.96–$94.71), but soft demand (-11.0% this quarter) keeps it on the watch list.
Price range
Great$5.96–$94.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$393K$393K/yr · 484K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Review moat
Bad15,641.1avg incumbent reviews — the moat a new listing must climb