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53

purple mouse

Worth a look

Shows sweet-spot pricing room ($5.96–$94.71), but soft demand (-11.0% this quarter) keeps it on the watch list.

Market size 55Growth 19Conversion 56Competition 81Returns 62Price range 87Avg price 81Brand share 40Review moat 19Quality gap 50

Price range

Great$5.96–$94.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$17.41

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$393K

$393K/yr · 484K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Review moat

Bad15,641.1

avg incumbent reviews — the moat a new listing must climb

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