38
porch light with security camera
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Great$52.34avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$13.82–$115.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,320.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad6.7%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 96K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale