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38

porch light with security camera

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A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 49Conversion 14Competition 15Returns 19Price range 82Avg price 92Brand share 34Review moat 54Quality gap 87

Avg price

Great$52.34

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$13.82–$115.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,320.54

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$55K

$55K/yr · 96K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

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