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esp
Worth a lookShows a sweet-spot price point ($20.76 avg), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$9.02–$55.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$851K$851K/yr · 1.7M searches
Review moat
Good585.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf