Skip to content
63

wide leg pants for women

Worth a look

Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 43Conversion 5Competition 95Returns 0Price range 92Avg price 95Brand share 82Review moat 30Quality gap 85

Market size

Incredible$2.9M

$2.9M/yr · 32.1M searches

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$23.54

avg listing price — sweet spot $15–$100

Price range

Great$12.88–$71.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,464.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.5%

return rate — above 6% kills the launch gate