70
white shorts
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Growth
Incredible+155.4%90-day search growth — must beat 0% to launch
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Price range
Great$6.95–$61.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 3.9M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,901.36avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.7%return rate — above 6% kills the launch gate