63
wedding gifts
Launch itA $5.5M/yr market growing +30.5% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$5.5M$5.5M/yr · 17.5M searches
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Price range
Great$9.10–$43.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,197.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality