67
visor
Launch itA $1.1M/yr market growing +116.0% this quarter with returns at 5.2% — clears our launch bar.
Growth
Incredible+116.0%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 3.4M searches
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Price range
Good$6.63–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,142.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.2%return rate — above 6% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale