63
umbrella
Launch itA $6.2M/yr market growing +47.2% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$6.2M$6.2M/yr · 12.8M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.06–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,669.97avg incumbent reviews — the moat a new listing must climb