Skip to content
37

steelers sweatshirt women

Skip it

Soft demand (-87.3% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 25Competition 72Returns 13Price range 88Avg price 95Brand share 38Review moat 37Quality gap 63

Avg price

Incredible$36.15

avg listing price — sweet spot $15–$100

Price range

Great$11.13–$54.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,822.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 64K searches

Growth

Bad-87.3%

90-day search growth — must beat 0% to launch

Search terms