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steelers sweatshirt women
Skip itSoft demand (-87.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.15avg listing price — sweet spot $15–$100
Price range
Great$11.13–$54.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,822.53avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 64K searches
Growth
Bad-87.3%90-day search growth — must beat 0% to launch