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minion costume
Worth a lookShows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.6M$3.6M/yr · 3.9M searches
Avg price
Incredible$24.87avg listing price — sweet spot $15–$100
Review moat
Great195.66avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.26–$74.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.5%return rate — above 6% kills the launch gate