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Maui Wig

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High returns (13.7%) — this niche doesn't clear our bar today.

Market size 5Growth 63Conversion 57Competition 20Returns 0Price range 90Avg price 95Brand share 38Review moat 68Quality gap 73

Avg price

Incredible$25.46

avg listing price — sweet spot $15–$100

Price range

Great$13.23–$41.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good797.64

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.6%

90-day search growth — must beat 0% to launch

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$18K

$18K/yr · 15K searches

Returns

Bad13.7%

return rate — above 5% kills the launch gate

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