29
March Birthstone Jewelry
Skip itSoft demand (-69.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.35avg listing price — sweet spot $15–$100
Price range
Great$8.76–$107.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,508.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 50K searches
Growth
Bad-69.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier