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Faux Locs
Launch itA $1.1M/yr market growing +6.5% this quarter with returns at 2.2% — clears our launch bar.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 2.1M searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,450.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.21–$400.93cheapest to priciest tracked listing — scored on the share inside $15–$100