75
cooling vest
Launch itA $889K/yr market growing +350.8% this quarter with returns at 2.1% — clears our launch bar.
Growth
Incredible+350.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$64.97avg listing price — sweet spot $15–$100
Review moat
Great265.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$889K$889K/yr · 1.0M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Okay$15.43–$194.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale