65
boys shorts
Launch itA $1.5M/yr market growing +66.7% this quarter with returns at 5.6% — clears our launch bar.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 4.8M searches
Price range
Great$8.90–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Returns
Okay5.6%return rate — above 6% kills the launch gate
Review moat
Okay3,784.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale