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boys shorts
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 4.8M searches
Price range
Great$8.90–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,784.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale