52
blue apron
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$5.94–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 176K searches
Review moat
Bad4,824.59avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand