Portable Charger

Shoppers searched for this 52.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52.9M a year.

Searches, last 12 months

52.7M

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

3.6%

Market size, estimated

$52.9Ma year

Peak month

December1.8× the quietest month

Top search term

portable charger18.8M searches a year

Listings sell for $27.90 on average, from $12.60 to $100.96. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $27.90 that is $1.4M to $1.7M a year per listing.

Average price

$27.90inside the $15 to $100 sweet spot

Price range

$12.60–$100.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$1.4M–$1.7M

Returns

2.4%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #51 within Portable Power Banks. It carries 10,195 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#51in Portable Power Banks

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

10,195per listing

Listings tracked

32

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months