Skip to content

Popsockets

Maybe

Shoppers spend an estimated $14.7M a year here. But demand is soft, at -16.2% this quarter, so Popsockets is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 2,221 Cell Phones & Accessories niches · +11 vs the category median of 46
Market size
$14.7M/yr34.5M searches / yr
90-day growth
-16.2%search demand this quarter
Competition
31%top-5 click share · 21 brands · 73 sellers

Flapen Score

Popsockets against its category

The dotted line is the Cell Phones & Accessories average. Past it, Popsockets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popsockets market on Amazon at a glance

Shoppers on Amazon United States searched for Popsockets 34.5M times last year and spent an estimated $14.7M. The top 5 brands take 86% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 34.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.7M a year.

Searches, last 12 months
34.5M
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
2.6%
Market size, estimated
$14.7Ma year
Peak month
December1.3× the quietest month
Top search term
popsocket8.8M searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $6.73 to $35.60. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $16.53 that is $165K to $207K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$6.73–$35.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
10,000–12,500
Revenue per listing a year
$165K–$207K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #55 within Grips. It carries 5,179 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#55in Grips
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,179per listing
Listings tracked
72

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Popsockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

73

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

31%

Top 20: 62%

Open market

13%

  • Brand 178%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (15 brands, 13%)

Demand

Popsockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900K700KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Popsockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popsocket8.8M/yr
  • pop socket5.3M/yr
  • magsafe pop socket3.7M/yr
  • popsocket magsafe2.4M/yr
  • magnetic pop socket1.7M/yr
  • pop socket magsafe1.3M/yr
  • magsafe phone grip1.4M/yr
  • magnetic phone grip1.2M/yr
  • phone grip1.1M/yr
  • pop socket for iphone1.1M/yr

Reviews and returns

What reviews say buyers love and hate about Popsockets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Magnetic Strength/Adsorption”
24%of negative reviews mention “Durability”
3.1%of orders come back
“Broke within a week”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Popsockets questions

Answered from the same tracked data.