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Magsafe Wallet

Maybe

Shoppers spend an estimated $4.7M a year here. But demand is soft, at -7.4% this quarter, so Magsafe Wallet is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 2,221 Cell Phones & Accessories niches · +14 vs the category median of 46
Market size
$4.7M/yr11.9M searches / yr
90-day growth
-7.4%search demand this quarter
Competition
37%top-5 click share · 33 brands · 53 sellers

Flapen Score

Magsafe Wallet against its category

The dotted line is the Cell Phones & Accessories average. Past it, Magsafe Wallet is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magsafe Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Magsafe Wallet 11.9M times last year and spent an estimated $4.7M. The top 5 brands take 45% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 11.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
11.9M
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.0%
Market size, estimated
$4.7Ma year
Peak month
December1.3× the quietest month
Top search term
magsafe wallet4.8M searches a year

02 · Price

A sale here is worth $19.49.

Listings sell for $19.49 on average, from $5.11 to $50.91. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $19.49 that is $97K to $117K a year per listing.

Average price
$19.49inside the $15 to $100 sweet spot
Price range
$5.11–$50.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$97K–$117K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #72 within Adhesive Card Holders. It carries 1,937 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#72in Adhesive Card Holders
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,937per listing
Listings tracked
63

04 · Newcomers

18 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
18Amazon's first-year sales bar
Average brand age
34 months

Products

Top Magsafe Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

53

Top-5 brand share

45%

Top 20: 78%

Top-5 click share

37%

Top 20: 72%

Open market

42%

  • Brand 113%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Magsafe Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Magsafe Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magsafe wallet4.8M/yr
  • phone wallet1.2M/yr
  • magnetic wallet for iphone720K/yr
  • magsafe wallet for iphone305K/yr
  • wallet phone case481K/yr
  • mag safe wallet690K/yr
  • magnetic phone wallet489K/yr
  • card holder for phone case417K/yr
  • mag safewallet98K/yr
  • iphone wallet328K/yr

Reviews and returns

What reviews say buyers love and hate about Magsafe Wallet

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Magnetic Strength/Adsorption”
17%of negative reviews mention “Durability”
5.2%of orders come back
“Broke within a week”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Magsafe Wallet questions

Answered from the same tracked data.