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Amazfit Active 2 Charger

Fail

Prices span $6.89–$13.21, mostly outside the sweet spot, so Amazfit Active 2 Charger is a Fail.

Flapen Score
39
39 / 100
Ranks 1,740 of 2,221 Cell Phones & Accessories niches · −7 vs the category median of 46
Market size
$73K/yr51K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
84%top-5 click share · 8 brands · 10 sellers

Flapen Score

Amazfit Active 2 Charger against its category

The dotted line is the Cell Phones & Accessories average. Past it, Amazfit Active 2 Charger is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazfit Active 2 Charger market on Amazon at a glance

Shoppers on Amazon United States searched for Amazfit Active 2 Charger 51K times last year and spent an estimated $73K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
14.6%
Market size, estimated
$73Ka year
Top search term
amazfit bip 6 charger25K searches a year

02 · Price

A sale here is worth $9.84.

Listings sell for $9.84 on average, from $6.89 to $13.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $9.84 that is $7K to $10K a year per listing.

Average price
$9.84under the $15 to $100 sweet spot
Price range
$6.89–$13.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,279 within Smartwatch Accessories. It carries 116 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6,279in Smartwatch Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
116per listing
Listings tracked
9

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Amazfit Active 2 Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 159%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Amazfit Active 2 Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

Search terms

Top Amazfit Active 2 Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazfit bip 6 charger25K/yr
  • amazfit active 2 charger19K/yr
  • bip 6 charger7K/yr

Reviews and returns

What reviews say buyers love and hate about Amazfit Active 2 Charger

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Charging”
26%of negative reviews mention “Magnetic Strength/Adsorption”
1.1%of orders come back
“Magnet isn't strong”
A buyer, on “Magnetic Strength/Adsorption”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Amazfit Active 2 Charger questions

Answered from the same tracked data.