Amazfit Active 2 Band

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

3.2%

Market size, estimated

$56Ka year

Top search term

amazfit active 2 band85K searches a year

Listings sell for $9.88 on average, from $5.95 to $17.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.88 that is $988 to $2K a year per listing.

Average price

$9.88under the $15 to $100 sweet spot

Price range

$5.95–$17.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$988–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #3,314 within Smartwatch Accessories. It carries 372 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#3,314in Smartwatch Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

372per listing

Listings tracked

39

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months