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Airpods Pro 2 Lanyard

Fail

Shoppers spend an estimated $45K a year here, so Airpods Pro 2 Lanyard is a Fail.

Flapen Score
42
42 / 100
Ranks 1,493 of 2,221 Cell Phones & Accessories niches · −4 vs the category median of 46
Market size
$45K/yr124K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
47%top-5 click share · 22 brands · 28 sellers

Flapen Score

Airpods Pro 2 Lanyard against its category

The dotted line is the Cell Phones & Accessories average. Past it, Airpods Pro 2 Lanyard is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airpods Pro 2 Lanyard market on Amazon at a glance

Shoppers on Amazon United States searched for Airpods Pro 2 Lanyard 124K times last year and spent an estimated $45K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
2.9%
Market size, estimated
$45Ka year
Peak month
December1.9× the quietest month
Top search term
airpod lanyard36K searches a year

02 · Price

A sale here is worth $12.55.

Listings sell for $12.55 on average, from $3.80 to $42.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.55 that is $0 to $1K a year per listing.

Average price
$12.55under the $15 to $100 sweet spot
Price range
$3.80–$42.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #281 within Lanyards & Wrist Straps. It carries 3,408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#281in Lanyards & Wrist Straps
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,408per listing
Listings tracked
30

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Airpods Pro 2 Lanyard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

28

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

47%

Top 20: 90%

Open market

32%

  • Brand 125%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Airpods Pro 2 Lanyard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Airpods Pro 2 Lanyard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airpod lanyard36K/yr
  • airpods lanyard30K/yr
  • apple lanyard7K/yr
  • lanyard for airpods6K/yr
  • airpod pro lanyard7K/yr
  • airpod case strap6K/yr
  • airpods pro lanyard8K/yr
  • airpods pro 2 lanyard8K/yr
  • airpod lanyard pro 23K/yr
  • airpod pro 2 lanyard4K/yr

Reviews and returns

What reviews say buyers love and hate about Airpods Pro 2 Lanyard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Magnetic Strength/Adsorption”
3.4%of orders come back
“Weak Magnet”
A buyer, on “Magnetic Strength/Adsorption”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airpods Pro 2 Lanyard questions

Answered from the same tracked data.