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Adonit Stylus

Fail

The top 5 brands take 100% of clicks, so Adonit Stylus is a Fail.

Flapen Score
41
41 / 100
Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46
Market size
$798K/yr495K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
92%top-5 click share · 4 brands · 28 sellers

Flapen Score

Adonit Stylus against its category

The dotted line is the Cell Phones & Accessories average. Past it, Adonit Stylus is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adonit Stylus market on Amazon at a glance

Shoppers on Amazon United States searched for Adonit Stylus 495K times last year and spent an estimated $798K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
5.2%
Market size, estimated
$798Ka year
Top search term
esr geo digital pencil49K searches a year

02 · Price

A sale here is worth $30.82.

Listings sell for $30.82 on average, from $15.96 to $50.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $30.82 that is $62K to $77K a year per listing.

Average price
$30.82inside the $15 to $100 sweet spot
Price range
$15.96–$50.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$62K–$77K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #101 within Stylus Pens. It carries 24,651 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#101in Stylus Pens
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
24,651per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Adonit Stylus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Adonit Stylus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25OctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top Adonit Stylus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esr geo digital pencil49K/yr
  • logitech crayon80K/yr
  • esr apple pencil49K/yr
  • esr pencil89K/yr
  • logitech crayon for ipad41K/yr
  • esr pencil for ipad7K/yr
  • esr digital pencil pro25K/yr
  • esr digital pencil15K/yr
  • esr ipad pencil16K/yr
  • logitech pencil for ipad16K/yr

Reviews and returns

What reviews say buyers love and hate about Adonit Stylus

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
18%of negative reviews mention “Charging”
2.9%of orders come back
“charges slowly”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Adonit Stylus questions

Answered from the same tracked data.