Adonit Stylus
FailThe top 5 brands take 100% of clicks, so Adonit Stylus is a Fail.
- Flapen Score
- 41 / 100Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 4641
- Market size
- $798K/yr495K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 28 sellers
Flapen Score
Adonit Stylus against its category
The dotted line is the Cell Phones & Accessories average. Past it, Adonit Stylus is stronger. Inside it, weaker.
Market
The Adonit Stylus market on Amazon at a glance
Shoppers on Amazon United States searched for Adonit Stylus 495K times last year and spent an estimated $798K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.
- Searches, last 12 months
- 495K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $798Ka year
- Top search term
- esr geo digital pencil49K searches a year
02 · Price
A sale here is worth $30.82.
Listings sell for $30.82 on average, from $15.96 to $50.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $30.82 that is $62K to $77K a year per listing.
- Average price
- $30.82inside the $15 to $100 sweet spot
- Price range
- $15.96–$50.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $62K–$77K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #101 within Stylus Pens. It carries 24,651 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #101in Stylus Pens
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 24,651per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Adonit Stylus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 165%
- Brand 222%
- Brand 38%
- Brand 45%
- Open — no brand owns it (0%)
Demand
Adonit Stylus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.8× · 9 of 12 months tracked
Search terms
Top Adonit Stylus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- esr geo digital pencil49K/yr
- logitech crayon80K/yr
- esr apple pencil49K/yr
- esr pencil89K/yr
- logitech crayon for ipad41K/yr
- esr pencil for ipad7K/yr
- esr digital pencil pro25K/yr
- esr digital pencil15K/yr
- esr ipad pencil16K/yr
- logitech pencil for ipad16K/yr
Reviews and returns
What reviews say buyers love and hate about Adonit Stylus
We read the reviews and the return reasons for every product selling here.
“charges slowly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adonit Stylus questions
Answered from the same tracked data.









