adonit stylus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.82avg listing price — sweet spot $15–$100
Price range
Incredible$15.96–$50.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$798K$798K/yr · 495K searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Review moat
Bad24,650.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, adonit stylus is a $798K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
adonit stylus market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- $462K–$616K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- ESR65%
- Logitech22%
- metapen8%
- JAMJAKE5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — -22.3% search growth over the last 90 days.Top adonit stylus search terms
- esr geo digital pencil49K/yr
- logitech crayon80K/yr
- esr apple pencil49K/yr
- esr pencil89K/yr
- logitech crayon for ipad41K/yr
- esr pencil for ipad7K/yr
- esr digital pencil pro25K/yr
- esr digital pencil15K/yr
- esr ipad pencil16K/yr
- logitech pencil for ipad16K/yr
Top adonit stylus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 White(No Wireless Charging)
ESR$31.044.6★3,119 rev
Logitech Crayon Digital Pencil for iPad (USB C Port Compatibility Only) Featuring Apple Pencil Technology No Lag Pixel-Precision and Dynamic Smart Tip with Fast USB C Charge - Silver
Logitech$48.974.4★840 rev
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
metapen$15.964.5★56,240 rev
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 Black(No Wireless Charging)
ESR$34.164.6★3,119 rev
ESR Pencil (1st Generation) for iPad 2018-2026 Tilt Sensitivity Palm Rejection Compatible with iPad 11th(A16)/10th Generation Air 11/13 Pro 11/12.9/13 Mini 6/5 White
ESR$16.754.2★1,242 rev
Newest
by launch dateESR Pencil (1st Generation) for iPad 2018-2026 Tilt Sensitivity Palm Rejection Compatible with iPad 11th(A16)/10th Generation Air 11/13 Pro 11/12.9/13 Mini 6/5 White
ESR$16.751,242 rev
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 White(No Wireless Charging)
ESR$31.043,119 rev
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 Black(No Wireless Charging)
ESR$34.163,119 rev
Logitech Crayon Digital Pencil for All iPads (2018 Releases and Later) with Apple Pencil Technology Anti-roll Design and Dynamic Smart tip - Intense Sorbet
Logitech$50.626,694 rev
Logitech Crayon Digital Pencil for iPad (USB C Port Compatibility Only) Featuring Apple Pencil Technology No Lag Pixel-Precision and Dynamic Smart Tip with Fast USB C Charge - Silver
Logitech$48.97840 rev
Trending
90-day click momentumLogitech Crayon Digital Pencil for All iPads (2018 Releases and Later) with Apple Pencil Technology Anti-roll Design and Dynamic Smart tip - Intense Sorbet
Logitech$50.624.4★
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 Black(No Wireless Charging)
ESR$34.164.6★
Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th
metapen$15.964.5★
Logitech Crayon Digital Pencil for iPad (USB C Port Compatibility Only) Featuring Apple Pencil Technology No Lag Pixel-Precision and Dynamic Smart Tip with Fast USB C Charge - Silver
Logitech$48.974.4★
ESR Geo Digital iPad Pencil Findmy Compatible with Apple iPad 2018-2026 with Easy Shortcuts for Apple iPad A16/10/9/8 & Air 13/11 & Pro 12.9/13/11 & Mini 7/6/5 White(No Wireless Charging)
ESR$31.044.6★
What buyers say about adonit stylus
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Compatible”
“The build quality is solid”
“Fully charged”
“comfortable to hold”
“Amazing Battery Life”
“Good connectivity”
“Works as expected”
“Easy to set up”
“it is very durable i just used it without the little pen thibg so it broke”
What buyers complain about
“charges slowly”
“Broke after 2 months”
“Not functional”
“Never connected”
“there's no way to see if it's paired”
“Not high quality”
“Poor magnet”
“feels expensive too”
“There is no power button”
“Cant use”
Top return reasons
Common questions
- Is adonit stylus profitable to sell on Amazon United States?
- The niche generates $798K/yr across 7 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the adonit stylus niche?
- 4 brands and 28 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in adonit stylus?
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.9%.
- What does it cost to enter the adonit stylus niche?
- Listings span $15.96–$50.62; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 24,651 reviews — the moat a new listing must climb.