Skip to content

Adonit Stylus

brand-locked demand (top 5 brands take 100% of clicks) — Adonit Stylus doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,588 of 2,221 Cell Phones & Accessories niches · −5 vs the category median of 46

Market size 73Growth 14Conversion 60Competition 7Returns 54Price range 95Avg price 95Brand share 0Review moat 14Quality gap 52
This niche Category average · 2,221 niches

Is Adonit Stylus profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adonit Stylus is a $798K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Adonit Stylus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 5.2% of searches end in a purchase.

$798K

revenue / yr

Units sold / yr20K
Search volume / yr-22.3%495K
Conversion rate5.2%
Avg price$30.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 28
Top-5 product click share92%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews24,651

Top Adonit Stylus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

$0$120K$240K$359K$479K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • ESR65%
  • Logitech22%
  • metapen8%
  • JAMJAKE5%
  • Open — no brand owns it (0%)

Adonit Stylus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume495KCVR5.2%Products7Brands4Top 5 Brands100%OOS Rate5.1%Rating4.4★Reviews24,651Avg BSR#101
15K10KHoliday '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Adonit Stylus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esr geo digital pencil49K/yr
  • logitech crayon80K/yr
  • esr apple pencil49K/yr
  • esr pencil89K/yr
  • logitech crayon for ipad41K/yr
  • esr pencil for ipad7K/yr
  • esr digital pencil pro25K/yr
  • esr digital pencil15K/yr
  • esr ipad pencil16K/yr
  • logitech pencil for ipad16K/yr

What reviews say buyers love and hate about Adonit Stylus

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money18%

Great deal

Compatibility-Overall12%

Compatible

Quality-Overall11%

The build quality is solid

Charging9%

Fully charged

Ease Of Use9%

comfortable to hold

What buyers complain about

74% of reviews
Charging18%

charges slowly

Durability14%

Broke after 2 months

Functionality-Overall13%

Not functional

Connectivity-Overall9%

Never connected

Compatibility-Overall6%

there's no way to see if it's paired

Adonit Stylus return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
40%
2Functionality-Overall
20%
3Connectivity-Overall
11%
4Charging
9%
5Value For Money
3%

Common Adonit Stylus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adonit Stylus 41/100 on Amazon United States — Skip it. The niche generates $798K/yr across 7 tracked products. Search demand moved -22.3% over the last 90 days.
Adonit Stylus buyers on Amazon United States complain most about Charging, Durability, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 2.9%.