Is active stylus pen profitable to sell on Amazon United States?

The niche generates $32K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (47/100).

How competitive is the active stylus pen niche?

20 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in active stylus pen?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 2.1%.

When does demand for active stylus pen peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the active stylus pen niche?

Listings span $7.09–$29.36; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 11,332 reviews — the moat a new listing must climb.

active stylus pen

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$7.09–$29.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.31

avg listing price — sweet spot $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad11,331.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$32K

$32K/yr · 90K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, active stylus pen is a $32K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

active stylus pen market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $33K–$40K; units × avg price
Conversion rate: 2.6%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 13.7%
Avg brand age: 39 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

38%

Luntak19%
CMARS13%
JAMJAKE8%
Rgar8%
MEKO7%
metapen7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top active stylus pen search terms

active stylus17K/yr +86.7%2.6% conv.
active stylus pen13K/yr +11.5%2.7% conv.
android pen for tablet8K/yr -33.8%3.7% conv.
goojodoq pencil14K/yr -45.7%1.1% conv.
bluetooth stylus pen for android7K/yr +10.3%1.4% conv.
drawing pen for tablet8K/yr -15.5%3.1% conv.
rechargeable stylus pen4K/yr +92.0%1.9% conv.
active stylus pen for android8K/yr -43.8%1.9% conv.
tablet drawing pen5K/yr -21.4%3.4% conv.
bluetooth stylus pen5K/yr -49.0%0.8% conv.

All search terms

Top active stylus pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stylus Pen for Android Tablet Tablet Pencil for iOS/Android Rechargeable Active Stylus Pen for Switch/iPhone/Samsung/XiaoMi/Huawei/Vivo/Lenovo and Other Android Smartphones and Tablets-Black

Luntak$9.994.3★1,772 rev

Active Stylus Pens for Touch Screens Rechargeable Universal iPad Pencil Pen for iPad/iOS/Android/iPad Air/Pro/Mini/iPhone/Samsung/Lenovo and More

CMARS$9.974.2★3,219 rev

JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White

JAMJAKE$18.194.4★101,301 rev

Stylus Pen Android for Samsung Galaxy Tab A11+/A11/A9/A9Plus/A8/A8plus/A7/A7lite Tablet S Pencil Touchscreens Stylists Pen(Pink)

Rgar$8.354.1★1,424 rev

MEKO Universal Stylus Pen for Apple iPhone & Android & iPad 2X Fast Charge Active Stylus Pencil for All Touch Screen High Sensitivity Capacitive Stylus for Smartphone Apple Watch Tablet-White

MEKO$16.974.0★5,344 rev

Newest

by launch date

Stylus Pen for Samsung Galaxy Tab A11 / A11+ A9 / A9+ A8 A7 Lite Active Capacitive Pencil for Samsung Android Tablet & iOS Touchscreens High Precision Digital Pen with 4 Tips (Blue)

yelzoolny$7.09279 rev

5mo ago

2-in-1 Stylus Pen for Touch Screen + LED Power Display Dual OS Active Pencil for iPad iPhone Android Samsung Tablet Tilt Sensitivity for Drawing Fast Charge Digital Pencil Compatible with Switch

JEDOUBAL$18.6381 rev

5mo ago

Stylus Digital Pen for Touch Screens Active Pencil Fine Point Compatible with iPhone iPad and Other Tablets for Drawing and Handwriting (Black)

OOCLCURFUL$10.6475 rev

6mo ago

MEKO Universal Stylus Pen for Apple iPhone & Android & iPad 2X Fast Charge Active Stylus Pencil for All Touch Screen High Sensitivity Capacitive Stylus for Smartphone Apple Watch Tablet-White

MEKO$16.975,344 rev

7mo ago

Metapen Pencil Air8 Pro X for iPad 2018-2026 Ultra-Quiet 2X Fast Charging Palm Rejection Stylus Pen for iPad a16/11/10/9/8/7/6th Gen Pro 12.9/11/13-inch M4/M5 Air 3/4/5/M2/M3/M4 Mini 5/6th

metapen$29.36623 rev

10mo ago

What buyers say about active stylus pen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great deal”

Compatibility-Overall13%

“Compatible”

Quality-Overall12%

“The build quality is solid”

Ease Of Use9%

“Easy use”

Charging7%

“Charges fast”

Advertised Vs Actual Product6%

“As described”

Battery Life5%

“Amazing Battery Life”

Connectivity-Overall4%

“Good connectivity”

Durability2%

“These last a lot longer”

Touch/Button Controls2%

“The touch is accurate”

What buyers complain about

Functionality-Overall15%

“Never worked”

Charging14%

“Does not charge”

Durability14%

“not durable at all”

Compatibility-Overall8%

“doesn't work well with it”

Connectivity-Overall6%

“disconnects frequently”

Quality-Overall6%

“Horrible quality”

Value For Money3%

“feels expensive too”

Ease Of Use3%

“Difficult to use”

Magnetic Strength/Adsorption3%

“not magnetic”

Touch/Button Controls2%

“buttons fall out”

Top return reasons

Compatibility-Overall38%

Functionality-Overall23%

Connectivity-Overall10%

Charging8%

Value For Money3%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Size-Overall2%

Durability1%

Quality-Overall1%

Common questions

Is active stylus pen profitable to sell on Amazon United States?: The niche generates $32K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (47/100).
How competitive is the active stylus pen niche?: 20 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in active stylus pen?: Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 2.1%.
When does demand for active stylus pen peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the active stylus pen niche?: Listings span $7.09–$29.36; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 11,332 reviews — the moat a new listing must climb.