58
zombie makeup
Worth a lookShows searches that convert (6.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.57–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,376.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Market size
Okay$209K$209K/yr · 269K searches
Signals No Dominant Brand