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50

zinc soap

Worth a look

Shows low returns (0.4%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 48Growth 39Conversion 95Competition 26Returns 98Price range 68Avg price 49Brand share 27Review moat 40Quality gap 35

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.22–$34.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.91

avg listing price — sweet spot $15–$100

Market size

Okay$263K

$263K/yr · 183K searches

Review moat

Okay2,487.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Reviews