51
zinc shampoo
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.64avg listing price — sweet spot $15–$100
Price range
Great$10.99–$35.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$840K$840K/yr · 316K searches
Review moat
Okay2,788avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand