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zest body wash
Launch itA $4.3M/yr market growing +11.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 2.7M searches
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.57–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.64avg listing price — sweet spot $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,610.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand