52
zara
Worth a lookShows a sweet-spot price point ($32.20 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Incredible$32.20avg listing price — sweet spot $15–$100
Price range
Great$10.76–$68.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$287K$287K/yr · 1.7M searches
Review moat
Bad4,387.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Returns