46
z palette
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great410.58avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.02–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$170K$170K/yr · 373K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch