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ysl brown mascara
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Price range
Okay$3.78–$25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,402.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 93K searches