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60

yoga toes

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 59Conversion 75Competition 42Returns 90Price range 72Avg price 85Brand share 34Review moat 22Quality gap 81

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$19.10

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.43–$36.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.8%

90-day search growth — must beat 0% to launch

Market size

Good$387K

$387K/yr · 291K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,366.45

avg incumbent reviews — the moat a new listing must climb

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