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yellow shea butter
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.21–$29.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,645.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 61K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand