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yellow nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+106.9%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad9,832.04avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.50avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 195K searches
Price range
Bad$1.08–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending