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yellow gel nail polish
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$320K$320K/yr · 477K searches
Price range
Good$4.53–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Review moat
Bad7,740.91avg incumbent reviews — the moat a new listing must climb