40
wrapping mask
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$5.97–$30.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,785.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 89K searches