52
wrap lotion for black women hair
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.8M searches
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.21–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,579.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand